Do you know that the U.S. Small Business Administration recommends small businesses allocate 7-8% of their revenues to marketing costs? With this stat in mind, many garage door companies that we speak with don’t set aside enough for their garage door marketing efforts or make sure to spread it out across several areas. 

With so many marketing options available, deciding where to invest your money to get the best RO on your garage door business’s marketing budget can be difficult.

We have put together a guide to help you maximize your marketing budget and drive more business to your garage door company. Read below to find out more!

Strategy 1: Website Conversion Rate Optimization

Your website serves as the face of your garage door company online. It may be the first point of contact for potential customers. A well-optimized website is critical for attracting and retaining clients, eventually increasing conversions and revenue.

Follow the tips to not only attract potential customers but also convert them into permanent leads:

• Mobile-Friendly Website: According to November 2022 figures, mobile phones accounted for 60.28% of the total web traffic. If your garage door website is slow or not optimized for mobile, you could lose out on potential clients. Hence, your website design should be appealing, user-friendly, and load quickly on all devices.

• Add a Call-To-Action: It is essential to provide clear and easy-to-find contact information, such as phone numbers, email addresses, and contact forms. Every page of your garage door website should have a CTA button saying “Call Now” or “Schedule an Appointment.”
• Post Valuable Content: Another strategy to attract new clients is to offer valuable content on your website. When visitors find relevant content on a website, it increases traffic and enhances your entire marketing approach. Consider posting SEO-optimized content such as FAQs, information on different types of garage doors, and other sources that readily grab visitors’ attention. 

If you need assistance with your garage door website SEO, book a FREE strategy call and let’s discuss some solutions. 

Strategy 2: Create Magnets/Stickers

As a garage door company, you want your customers to remember you, so your garage door business is what they think of when they need your services again. Rather than giving customers business cards, you can use magnets or stickers. 

Here are a few tips for marketing your garage door business using magnets/stickers:

• Visually Appealing and Informative: Unlike business cards, magnets or stickers last long. Customers will find your magnet or sticker whenever they need someone to fix their garage door issue. Hence, your magnet/sticker should be eye-catching, with your logo and contact information. Use bright colors and clear fonts to make it visually appealing.
• Give Them away as Freebies: You can leave your business magnet/sticker after completing your service or give them as freebies at events. Attend the trade shows and community events in your local area and distribute your garage door business stickers to those attending. 

Strategy 3: Call Tracking Software

As a garage door company, you may receive numerous calls from potential customers inquiring about your services. With call tracking software, you can handle them more effectively and avoid missing important calls.

Here’s how to use the call-tracking software to maximize your marketing efforts:

• Find Quality Sources: Call tracking software can be a useful tool in identifying lead sources. You can determine which sources drive the most calls to your garage door company and increase conversions. You can use this data to improve your marketing strategy.
• Improve Customer Service: Call tracking software can help enhance customer service. Call recordings provide data on customer interactions. This might help you find areas where your customer service could be better. Improving customer experience increases your garage door business’s credibility and brings in more customers.

Strategy 4: Optimize your Google My Business

Not being registered on GMB could mean missing out on many potential customers. Around 15% of local businesses receive more than 100 calls only from their Google My Business profile. 

Customers typically search for garage door companies in their area when they need service or repairs. Registering on Google My Business is one way to increase your visibility and attract more customers. Share your business information so that customers can easily find you when searching online.

Here are a few ways to optimize your GMB listing:

• Update Accurate Information: Incorrect or outdated information can result in consumer loss. When you provide customers with accurate information, they are more inclined to trust you and do business with you. Update your profile regularly, including your company name, address, phone number, and website.
• Ask for Reviews: Customers usually read reviews before purchasing a service. Encourage satisfied consumers to post a review on your GMB listing. It will prove your company’s reputation and attract more customers. Good reviews can boost your search engine ranks, enhance your reputation, and provide social proof that your garage door company provides excellent service.

• Add Visuals: Visuals help customers decide on a garage door service. Including images and videos in your GMB listing can give potential consumers a taste of your services. It will also set your company apart from competitors.
  
  

Track and Measure Your Marketing Efforts

Tracking and measuring your garage door marketing efforts is essential for your garage door company. This allows you to maximize your marketing budget for your garage door company and benefit from every dollar you spend. You can determine which strategies are working and which aren’t and adjust your plan accordingly. You can track your company’s marketing progress using the following tools:

• Google Analytics
• CallRail
• HouseCall Pro
• SEMrush
• Hootsuite Insights

Final Word

By implementing the strategies mentioned above, you can improve the growth and success of your garage door company. These tactics will help your business to stand out from the competition. 

Whether you decide to take on marketing yourself or hire an expert, ensure your marketing dollars are spent effectively. Garage Door Rocket offers various digital marketing services, including garage door SEO, garage door company website design, reputation management, paid search, and garage door company social media management. 

Our goal is to support your company’s online market success. Contact us today to discuss how you can maximize your marketing budget for your garage door company! Book a free strategy call today and let’s take your garage door company to new heights.